Wemf: Decline in advertising revenues in February
In February, some Swiss print media published significantly fewer advertisements than in the same month of the previous year. Overall, the publications included in the advertising statistics reported revenue of 111.4 million Swiss francs, representing a decline of 10.4 percent.
Of this, 11.6 million Swiss francs came from job ads (-35 percent), 3.9 million Swiss francs from real estate ads (-13.3 percent) and 87.3 million from commercial and other ads (-6.8 percent). Newspapers and magazines were only able to earn slightly more with brochure inserts compared to the previous year, with 8.8 million Swiss francs, an increase of 2.4 percent. This is the finding of the Wemf for Advertising Research in its latest survey.
The financial and business press showed the most significant decline. For these print products, advertising revenues declined by 16.6 percent to 2.3 million Swiss francs. The daily press, where the most advertisements are placed with 62.2 million Swiss francs, recorded a decline of 11.1 percent compared to February 2011. For the Sunday press, the decline remained in the single digits. Sunday newspapers still placed ads worth 10.3 million Swiss francs, which corresponds to a decrease of 8.8 percent.
