Hesskisssulzersuter: Swiss quality advertised for Aldi
One in three products on Aldi Suisse’s shelves is Swiss-made. To raise awareness of this, Hesskisssulzersutter has launched its third «Swissness» campaign.
For the wide-ranging campaign, the advertisers sent their photographers out to take portraits of nine producers at their daily work. The subjects include a vegetable farmer, a butcher and a cheesemaker. The campaign can be seen throughout Switzerland on posters and in the major daily and Sunday newspapers. It is accompanied by a large-scale distribution campaign of Swiss apples at major railroad stations.
Responsible at Hesskisssulzersutter: Oliver Schneider (Creative Director), Marion Kähler (Graphics), Dieter Boller (Text), Pablo Burkhalter (DTP), Stephan Huber and Anja Speer (Consulting). Photos: Claude Stahel.
