Weber Harbeke Partners launches "Alfa Romeo Gazzetta" for Alfa Romeo
Under the title "Alfa Romeo Gazzetta", Alfa Romeo Switzerland is now providing information about all new products in newspaper form. The customer newspaper was conceived, designed and realized by Weber Harbeke Partners.
The customer magazine is also made available to Alfa Romeo dealers for their communications. The first issue reports on the Alfa Romeo 4C concept car, which will no longer remain a concept, as well as the new super versions of the Alfa Giulietta, Alfa MiTo and Alfa 159 Sportwagon.
Responsible at Fiat Group Automobiles Switzerland, Zurich: Guy Nelson (overall responsibility), Claudia Meyer (Director Brands Marketing Communication), Evis Dauti (Product Manager), Gregory Panizzutti (Communication Manager). Responsible at Weber Harbeke Partners, Zurich: Thomas Harbeke, Max Weber (CD), Giovanni Pucci, Diana Portmann (consulting), Dieter Kubli, Robert Köhler (AD), Tobi Harbeke (graphics), Christian Sidow, Lukas Schmid (text). DTP: Eddie Walker.
