CAS Customer Communications becomes CAS Consumer Communications
The fifth edition of the CAS in Customer Communication, featuring instructors from the Swiss communications and advertising industry, will begin on August 24, 2012, under its new name, CAS in Consumer Communications, at the HWZ Zurich University of Applied Sciences.
The CAS Certificate of Advanced Studies in Customer Communication course began five years ago as the first university certificate course to focus on the entire customer cycle. For the fifth edition in 2012, the course will be further developed in line with current market trends and will be given a new name to better integrate it into the HWZ range of courses, according to a press release issued on Tuesday. The new CAS Consumer Communications includes a three-day excursion to Berlin and offers even more scope for the areas of brand management and strategic planning, online advertising and social media management - two skills that are urgently needed in communications practice.
The certificate course in Consumer Communications remains under the patronage of BSW Leading Swiss Agencies, the association of leading advertising and communications agencies in Switzerland. The next course will start on August 24, 2012. Information evenings will be held on April 18, May 30 and July 11, 2012 at the HWZ - 3 minutes from Zurich main station.
