Stapo Zurich: Facebook and Twitter campaign evaluated
The Zurich City Police has been actively using Facebook and Twitter to engage with the public since November 2011. As part of this effort, and with support from the Social Media Management Unit at HWZ Zurich, it launched «#stapo24» in late 2011.
For 24 hours, the city police reported on 250 police operations in real time and tagged each message with the hashtag "#stapo24". In this way, the wide variety of police operations could be followed by everyone in real time. The campaign has now been evaluated. The most important key figures are summarized in the following infographic.
(Source graphic: Zurich City Police/HWZ Zurich School of Business)
> Last but not least: Zurich city police rely on social media
