Subscribers to the Bund will receive the Sunday newspaper from fall 2012
The Bund and the Sonntagszeitung are launching a new offer: Starting in the fall of 2012, subscribers to the Bund will also receive the Sonntagszeitung.
According to a press release from Espace Media, this would allow subscribers to *Der Bund* to benefit from the *Sonntagszeitung*'s up-to-date and in-depth coverage on the seventh day of the week. Within the Sonntagszeitung’s early-delivery area, the newspaper will be delivered to Bund subscribers’ mailboxes before 8:30 a.m. In addition, the Sonntagszeitung will continue to be available at more than 400 newsstands, bakeries, and other retail outlets in the canton of Bern. Following a free introductory period, the subscription fee for the Sonntagszeitung will be clearly itemized on the subscription bill. Those among the 44,000 Bund subscribers who do not wish to take advantage of this offer may opt out. Subscribers will be personally informed about the details of the offer during the introductory phase.
The publishers of *Der Bund* and *Sonntagszeitung* aim to use this new offering to enhance *Der Bund*’s appeal as a daily newspaper and expand *Sonntagszeitung*’s reach in Switzerland’s second-largest economic region, as the press release goes on to state.
In addition to subscribers, the SonntagsZeitung’s advertising clients also benefit from an interesting expansion of its reach. This also applies to Alpha, the leading executive job board, which appears weekly as a supplement in the SonntagsZeitung. Customers and advertisers will be informed about changes to the pricing and service structure in the coming months.
