Hofer: Campaign for Ricoter with Melanie Oesch
Swiss soil producer Ricoter is also emphasizing local values in its communications as part of its campaign against imported soil: For its current campaign, the company was able to secure Melanie Oesch as its brand ambassador. This is her first advertising gig as a private individual.
The singer and yodeler fits perfectly with her life motto "real natural" to the natural product line of Ricoter, writes Hofer communication in a message. Ricoter specializes in the production of environmentally friendly peat-free soils.
The campaign can now be seen throughout Switzerland. Posters, advertisements, brochures, truck designs and roll-ups were realized.
