Advico Y&R: Anniversary campaign created for Zweifel
Zweifel's "Frisch-Service" has been operating throughout Switzerland since 1962. Ever since then, Zweifel employees have been on the road every day across Switzerland, visiting stores, restaurants, and kiosks to ensure that only chips guaranteed to be fresh are sold.
Zweifel is celebrating this with an advertising campaign. With a twinkle in its eye, it compares the past with the present. With the conclusion that behind modern expressions is only what Zweifel has always done. The three subjects focus on the following qualities of Zweifel: innovation and the constant stream of new chip ideas. Quality Check, or the Zweifel fresh service that has been cultivated for 50 years. Swissness, or the Swiss origin of the potato chips ingredients. All this under the motto "The world changes, good things stay good".
The sales folder, which is also part of the campaign, and other POS advertising materials as well as the online banners are intended to publicize facts about Zweifel in the same style. From March, the advertising material created by Advico Y&R can be seen in various media.
Responsible at Zweifel Pomy-Chips: Roger Harlacher, Denise Spirig. Responsible at Advico Y&R: Dominik Oberwiler, Martin Stulz (CD), Lukas Wietlisbach (AD), Annik Weber (graphics), Marion Lim (text), Kerstin Schnyder, Pascal Trütsch (consulting).
