Advico Y&R: Superpapi subjects developed for ÖKK campaign
Advico Young & Rubicam has created new ad campaigns for ÖKK. The agency is putting dads in the spotlight—because Father's Day is hardly celebrated here.
At Superpapi.ch from March 5 to April 8, mothers and children have the opportunity to say "thank you" to their personal super dad with a lovely message. Each entry can win great prizes every hour and be voted the weekly winner. The campaign will be promoted with posters, advertisements, streetcar posters, flyers and various giveaways.
Responsible at ÖKK: Mario Theus (Market Private and Corporate Clients, Member of the Executive Board), Venanzi Vincenz (Head of Marketing Communications), Cornelia Enzinger (Head of Media). Responsible at Advico Young & Rubicam: Dominik Oberwiler, Martin Stulz (CD), Sven Rufer (text), Julia Kull (consulting), Daniel Ganahl (illustration).
