IAB Switzerland launches digital marketing course for beginners
The Interactive Advertising Bureau (IAB) Switzerland, together with its partners Blick.ch, Goldbach Audience, Google, Microsoft Advertising, NZZ, Publimedia, Swisscom, Tamedia, and Trade Doubler, is launching a new training course in Switzerland.
"With the new training initiative, we are responding to the great need for new employees in the Swiss online and digital market. I am very pleased that we can count on such great support from the partners involved. With their commitment, they are helping us to optimally cover market needs with this training initiative," says Ueli Weber, President of IAB Switzerland, with conviction.
The "Digital Marketing Course for Beginners" is designed to provide participants with the current basic knowledge of digital marketing in a simple and understandable way. It covers all relevant areas such as display advertising, ad words campaigns, mobile marketing, moving images, online media planning, social media and performance marketing. The course consists of seven modules, each lasting a whole day. These seven days, including the exam, are spread over around two months. The modules are held on site at the partner companies by experienced lecturers with a strong practical focus. The course is aimed at people from all professions who are new to the field of digital media. The first course starts in April.
After completing the course and passing the final exam, all participants receive an IAB diploma, which also includes the Google certificate. This means that participants are ideally equipped to gain a foothold in digital media or to attend a more advanced course. The course costs a total of 950 francs including the exam and diploma. The IAB is offering a special discount of 150 francs on the course costs for registrations received by the end of June 2012.
Details on the course and registration will be available on the IAB website from mid-March 2012 Iab-switzerland.ch.
