Trend sign: The promotional cell phone
Smartphones are all the rage but are relatively expensive. Note: Market saturation is on the horizon, and growth will only be possible with new pricing models—for example, with the promotional cell phone.
Instead of money, the advertising cell phone is paid for with attention and information on consumer behavior. In the USA, for example, the online mail-order company offers a discounted version of its Kindle e-reader, on which advertisements for its own offers are discreetly displayed. This principle also applies to the advertising cell phone: before it can be used, an advertisement must be clicked away. This is tailored to the respective user and encourages an immediate reaction. This can of course be an online order, but also a coupon that can be redeemed in-store. In return, a credit is credited to the cell phone account each time. Surveys are particularly lucrative and actually the highlight of the advertising mobile phone. Answer three questions about your purchasing preferences for orange juice and get five minutes of phone calls or surfing. In this way, the advertising mobile gets to know the user's preferences and can optimize future advertising accordingly. The advertising cell phone provides marketers with a unique platform for market research. Not only can surveys be carried out in no time at all, but the panel data is uniquely in-depth. When it comes to the data obtained in this way, the Werbe-Handy is relentlessly transparent. Not only is the basic approach of paying with information instead of money clearly communicated, but the findings also flow back to the user: "Those who prefer the same orange juice prefer to drink coffee anyway".
The promotional cell phone will be particularly popular with bargain hunters because it offers the coolest deals and promotions. And the promotional cell phone is integrated into the world of social media, helping it to go viral: "Just bought 3for2 orange juice at the # superstore thanks to my # promotional cell phone," tweets the device on the user's account after redeeming a mobile coupon that arrived after completing the orange juice survey.
The promotional cell phone is a concept idea that is presented here exclusively. If someone (a major distributor?) goes for it, a snappy name will certainly be easy to find. But does the promotional cell phone have any chance of being realized or is it just a daydream? Let us know what you think in the comments section below.
