SFLB: Customers sing in Sihlcity
Sihlcity turns 5 years old. Spillmann/Felser/Leo Burnett is communicating this with an unusual birthday promotion that will be running in Sihlcity over the next two weeks.
There will be discounts, gifts and other surprises for visitors - but only if they sing "Happy Birthday". Either directly at the cash desks in Sihlcity, on the specially set up singing stage in the mall or via the website.
The promotion is being advertised with spots for cinema and TV as well as radio spots in which Chris von Rohr gives everyone who can't sing a run for their money with his relentless slogans.
Responsible at Sihlcity: Philipp Schoch (Center Manager), Mara Bonorand (Marketing and Communications). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann, Pablo Schencke, Johannes Raggio, Matthias Fürst, Anna Leudolph, Moritz Stillhard, (creation), Isabelle Meier, Nadine Stüssi (consulting), Suzana Kovacevic (art buying), Jyri Pasanen (director), Rosas & Co (TV production), Hastings (radio production).
