Vier Pfoten Germany publishes new campaign motif
The animal welfare organization Vier Pfoten Deutschland today presented a new poster motif on the subject of crate stands. It comes from the Hamburg agency Grimm Gallun and Holtappels.
The agricultural industry refers to body-sized cages in which breeding sows have to spend a large part of their lives as crate stalls, Vier Pfoten said in a statement. These cages are so small that the sow can't even turn around - not to mention her other needs, such as walking or wallowing. In Switzerland, crate stalls have long been banned.
The poster motif shows the perspective of a sow: a few bars and a dreary wall, taken in a real breeding farm. To draw attention to the suffering of female pigs, the slogan declares: "Whoever lives here is a poor sow". Vier Pfoten appeals to politicians to abolish the crate stall.
