KSB for Coop Naturaline: For fashion and fairness
Coop Naturaline's new collection is once again being showcased by brand ambassador Melanie Winiger—on posters, in advertisements, and at the point of sale.
The sustainable aspect of Naturaline is now communicated via a special verde edition, which is placed in the middle of the newspaper supplement. This communicates Naturaline's brand positioning even more credibly: For fashion and fairness.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Gerhard Beutler (Head of Textile Category Management), Ursula Künzle (Head of Advertising), Sonja Hunziker (Project Management), Karin Heliopoulos (Head of Media).Responsible at KSB Krieg Schlupp Bürge: Uwe Schlupp (CD), Anita Kummer, Simone Fennel (AD), Joel Gessler (graphics), Birgitta Willmann (text), Dany Kielholz (consulting management), Flavia Salvisberg (consulting). Photos: Francesco Carrozzini. Image processing: Detail. Editorial: Agency Paroli, Oliver Suter. Responsible at The Whole Media: Stephan Küng (Media Relations).
