CAS "Sustainable Tourism Management" new at the Lucerne University of Applied Sciences and Arts
The Lucerne University of Applied Sciences and Arts now offers the continuing education course "Sustainable Tourism Management". In three modules, which can also be booked individually, participants learn about and apply the functioning and development instruments of economically viable and ecologically sustainable tourism.
The demand for environmentally friendly, socially just and economically viable tourism is constantly increasing, according to a press release. Tourism professionals are faced with the task of sustainably improving existing offers or developing new ones that meet this demand. The Lucerne School of Business, which already offers tourism courses at higher technical college, Bachelor's and Master's level, is responding to the demand and will be offering the CAS (Certificate of Advanced Studies) "Sustainable Tourism Management" from June 2012. The course will cover topics such as product development, marketing and communication, with particular attention being paid to practice-oriented tools and solutions. The course aims to impart the key skills required to successfully tap into the potential of sustainable tourism management from an economic perspective while at the same time achieving positive effects for people and the environment.
The course is offered together with the University of Applied Sciences Northwestern Switzerland FHNW (Basel/Olten) and Sanu (Biel) in close cooperation with the most important Swiss tourism associations. The CAS is aimed at managers, project managers, sustainability officers and consultants in destinations, transport companies, tour operators, hotels, restaurants and event organizations.
