Goldbach Group: Profit increased
The Goldbach Group posted a profit of 6 million Swiss francs in fiscal year 2011. That is 19 percent more than in the previous year. The company generated significantly more revenue from advertising on private radio and television stations.
The operating result (Ebit) was also almost 30 percent higher in 2011 than in the previous year, at 30 million Swiss francs. The previously announced net sales amounted to 446 million Swiss francs. In the previous year, Goldbach Group's sales of CHF 329.4 million were 35 percent lower.
87 percent of sales came from Swiss business, the advertising marketer wrote in a statement Tuesday. Sales from the television business increased by 70.7 percent. "The TV business thus impressively demonstrates its resistance to general economic trends," the advertising marketer writes. In addition, moving image advertising is increasingly being used on online platforms.
Sales increases in the single-digit range expected
The Goldbach Group generated additional sales in TV advertising in Switzerland not only with the advertising blocks on 3+ and the Swiss advertising windows of the German stations Sat.1 and Kabel eins, which it has been marketing since the beginning of 2011. Significant growth of around 20 percent was also achieved with the existing station portfolio.
For the current financial year, Goldbach expects sales to increase in the single-digit percentage range, provided the economic climate does not cool down further. (Goldbach Group/SDA)
