20 Minuten creates joint sales organization for online and print
The 20 Minuten media group is consolidating its sales efforts and creating a joint sales organization for online and print. The new organization will take effect on May 1, 2012.
Marco Gasser will take over the overall management of the marketing of the commuter newspapers, news portals, 20 Minuten Friday and Tilllate.com, as detailed in a press release on Tuesday. The two sales teams Print National and Online will be merged into one national sales organization under the management of Séverine Hörler. Sandro Albin is now responsible for all strategic marketing projects, including the monetization of new media such as mobile offerings. Séverine Hörler and Sandro Albin report directly to Marco Gasser.
Steven Goodman will take over the newly created position of Corporate Development and will deal with cross-product and cross-media strategic projects. He reports directly to Marcel Kohler.
