Euro RSCG Zurich: New image spot for Riposa
The Euro RSCG agency has produced a new image commercial for the Glarus-based company Riposa, in which a couple drifts off into a deep sleep.
In the production of its sleep systems, Riposa relies on technologies that respond to every movement of the person, the agency said in a statement. This not only ensures restful sleep, but also "For a strong back," as the company's claim states.
This positioning has now been interpreted by the agency in charge, Euro RSCG Zurich, in a new image spot - namely in an oversized product demonstration. In the 30-second spot, a young couple lets themselves fall into the depths of sleep. Wherever they then move, they are caught by their mattresses. And they do so all night long. Euro RSCG was able to win over director Marco Lutz for the production. Shining Pictures is responsible as production company.
The TV spot can be seen on all SRG stations in prime time from March 5, 2012.
Responsible at Riposa: Iva Schnellmann (Head of Marketing), Sara Jakober (Marketing Assistant). Responsible at Euro RSCG Zurich: Axel Eckstein (CD), Wolfgang Bark (text/concept), Cara-Anne Specker (art buying), Walter Tagliaferri, Janina Iseli (consulting). Responsible at Shining Pictures: Jens Derler, Stefan Bircher (production management). Marco Lutz (direction), Michael Ricar (music). Overall responsibility: Frank Bodin.
