Extra: Launched the ice Audi
The cold spell brought fame to cars on Lake Geneva: they were covered in a thick layer of ice, and many media outlets reported on it. One frozen Audi, in particular, was in the spotlight.
Was it possible to start the engine? Exxtra now provides the answer with an online spot. Previously unpublished footage shows that the Audi engine started without any problems - despite a centimeter-thick layer of ice and temperatures of around -14 °C. Audi's brand message "Vorsprung durch Technik" provides the proof.
Responsible at Audi Switzerland: Erich Hunold (Head of Marketing Audi Switzerland), Barbara Wernli (Head of Advertising Audi Switzerland). Responsible at Exxtra: Markus Gut (CCO), Dominik Oberwiler (CD), Oliver Glutz von Blotzheim, Sarah Paul (AD), Patrick Bucher (text), Susan Baumgartner, Pascal Trütsch (consulting).
