Draftfcb/Lowe Group: Sujets realized for Cailler
Draftfcb/Lowe Group has created advertisements for Cailler that highlight aspects of sustainability in Cailler's production process. They will run from March through April 2012 as a broad magazine campaign.
Cailler's commitment to sustainable production has existed for a long time and is not simply a current trend, according to a statement. For example, Maison Cailler in Broc-Gruyère mainly uses milk from farms in the region, thus shortening transport distances. The same sustainability principle also applies to cocoa farmers. In order to create a positive basis, Cailler is part of the Nestlé Cocoa Plan. This plan focuses on improving the quality of life through on-site training, the establishment of drinking water points, and the provision of twelve million high-quality cocoa plants by 2020.
Responsible at Cailler: Cornelia Brechbühl (Head of Communications). Responsible at Draftfcb/Lowe Group Zurich and Paris: Vincent Behaeghel (CD), Jean-Marc Izaure (AD), Marie-Theres Ott, Elodie Caucigh, Isabelle Servol (consulting), Serge Guerand (photographer).
