Global Brand Relaunch for Media Network OMD

According to a press release, various versions of the new OMD logo are intended to illustrate a philosophy of creative dynamism that characterizes the agency group and on which it plans to focus even more strongly in the future. However, the global brand relaunch—which is taking place immediately in the more than 100 OMD countries worldwide—goes far beyond a mere visual update. Rather, it serves as the logical starting point for a series of product initiatives through which OMD aims to continuously improve. For example, the agency group plans to launch «Vision» in the coming months—a globally deployable «operating system» designed to replace the current OMD planning process, «Checkmate.».