PPN - Premium Publisher Network launches on March 1, 2012

The Premium Publisher Network can now be booked by all media agencies, marketers and direct advertising clients, according to a press release issued on Tuesday. The network offers text and text/image ads on a cost-per-click (CPC) basis as well as the IAB standard advertising formats leaderboard, skyscraper and rectangle, which are placed according to interests, socio-demographics or previous website visits (re-targeting).

According to Netmetrix Profile, the network reaches 74% of all Swiss Internet users every month and is based on the technology platform of the Norwegian company cXense, which was developed under the leadership of John Markus Lervik. PPN will be marketed by PPN Switzerland, a subsidiary of cXense AS, under the leadership of Marco Billeter and Tony Hrnek. The NZZ Media Group, Ringier and Tamedia are each represented with a seat on the Board of Directors of PPN Switzerland.