Swiss advertising: Hanspeter Lebrument is communicator of the month

Hanspeter Lebrument had finally delivered a presidential speech for once. And this after he had incomprehensibly taken on the role of entrepreneur in recent years and talked about the sensitivities in his company. According to the association in a communiqué on Monday, this naturally did not interest the audience, even alienating them and repeatedly causing them to shake their heads. It is not the job of the publisher president to point out his own needs, but to speak "for his clientele", the press. And he has done this clearly and unambiguously this year. He castigated the masochism of the publishers, who cheered on a Federal Councillor at their annual congress after the latter had given them a terrible dressing down in advance. "Even if, conversely, this appointment means that Lebrument's previous speeches have in no way done justice to his role as publisher president; this year he got it right - finally, one would like to shout - and showed his colleagues that it is grotesque to applaud a Federal Councillor guest who has previously accused you of how unspeakably unprofessional the Swiss media are..."
In fact, the agencies that collected their ADC cubes last Saturday also deserved to be named "Communicators of the Month". However, since the awards are given to individuals, a man from the media industry was honored.

(Pictures: Keystone)