Studio Marcus Kraft: Pharmacy magazine "Hä?" launched
Rotpunkt Pharma commissioned Studio Marcus Kraft to handle the concept, art direction, and design of its new periodical, «Hä?» Rainer Brenner from Kinki Magazine was brought on board as editor-in-chief, and advertising professional Christian Bobst served as a consultant.
According to the announcement, the magazine will in future provide information on topics relating to the body that are of particular interest to teenagers and young adults. "Tattoos & Piercings" is the topic of the first issue. With the magazine the Rotpunkt pharmacies would enter new territory, it is further said. For the most part, "Apothekenheftli" have a rather dusty image, says Art Director Marcus Kraft: "In the 'Hä? magazine is intended to report on health topics in a young and honest way.
In future, the magazine will be published four times a year and is intended primarily for a young target audience aged 16 and over. The first issue will be published in March and will be available in Rotpunkt pharmacies.
