Draftfcb/Lowe Group: Baron Münchhausen's cannonball auctioned off
Theater Rigiblick presents the world premiere of the play "Münchhausen's Grandson" by Urs Widmer. The legends of Baron Münchhausen are now followed by the story of Münchhausen's grandson, a bankrupt banker who also tends towards megalomania.
Draftfcb/Lowe Group not only realized the program motif with the original cannonball of Baron Münchhausen, but also auctioned it off in an online auction for Münchhausen's grandson on eBay. Bids could be placed up until the day of the theater premiere, and the ball was sent in the form of a signed poster.
Responsible at Theater Rigiblick: Daniel Rohr (theater director), Brigitta Stahel (deputy theater director). Responsible at Draftfcb/Lowe Group: Dennis Lück (ECD), Tizian Walti (text), Frédéric Nogier (AD), Ranja Issa (graphics), Felix Streuli (photographer).
