Büro Troxler realizes image spot for Oeko Fen
The agency Büro Troxler was commissioned by Oeko Fen’s Central Switzerland office to raise awareness of wood pellets as a heating fuel and increase brand recognition among the target audience.
A pellet heating system does not require any nuclear power and is one of the most financially lucrative heating methods due to the cantonal subsidies. This fact had a lot of sales potential and was taken up by the Troxler office as an idea for the implementation of an image spot.
In the spot, statements from a street survey on the subject of heating are combined with emotional images and informative background information. The fact that Peter Reber also ran in front of the microphone was a welcome coincidence, according to the press release. In cooperation with the Lucerne film producer Till Gmür, a spot was created that should encourage the target group to rethink.
