SFLB: Micasa brings light into the darkness
Finally, an ad you can actually learn something from: The new Micasa campaign asks questions and provides answers that had previously remained a mystery.
In addition to furniture and accessories, the Migros furniture store also offers lamps. But these not only ensure that it is bright in the room. They now also shed light on unanswered questions. For example, why the English drive on the left, where Bartli gets the cider, and why people say that something doesn't fit on a cow's skin. With five different ad motifs and three radio spots, the SFLB agency is expanding the general knowledge of the Swiss by turning on the light.
> Radio spot 1 (mp3)
> Radio spot 2 (mp3)
> Radio spot 3 (mp3)
Responsible at Micasa: Matthias Wunderlin (Head of Micasa Specialty Store), Juliette Baumgartner (Project Manager Market Development Micasa), Sandra Taddei (Junior Project Manager Market Development Micasa). Responsible at Spillmann/Felser/Leo Burnett: Pablo Schencke, Johannes Raggio, Thomas Schöb, Fabian Windhager (Creation), Michael Gassler, Nino Zuberbühler, Carmen Jegge (Consulting), Suzana Kovacevic (Art Buying).
