Yjoo is new lead agency for Coop private labels
Yjoo Communications has been the lead agency for product communications for Coop's private-label brands since early 2012. Yjoo won this account late last year in a pitch against three other agencies.
Since this year, Yjoo Communications has been supporting Coop in the annual planning, conception and implementation of product communication for over ten own brands, including Naturaplan, Naturaline, Pro Montagna, Fine Food and Betty Bossi.
Yjoo impressed the retailer with its corporate publishing experience back in summer 2011. In a competitive presentation, the agency also won the contract for support in the areas of conception, design and implementation of the Coop annual and sustainability report for the next three years.
