Facelift for "All-in-One Set" 2012
After twelve editions, the «All-in-One Set for Marketing and Media» has undergone a facelift. While the content remains unchanged, the 2012 edition is more compact, practical, and easier to navigate.
The plastic folder has been dispensed with, according to a press release from the Swiss Media Association. Instead, a fold-out holder was attached to the back of the cardboard cover for filing in the folder.
The "All-in-One Set" has a firm place in vocational schools and training institutes and has become an indispensable teaching aid for courses. Its centerpiece is the Best Practice Atlas with short portraits of all standard studies relevant to media planning. This reference work has also proved its worth for practitioners and is therefore frequently consulted.
The set is available in German and French at a retail price of CHF 35 on the Internet at Bestpractice.ch can be ordered. Special prices are available for bulk orders and for members of the Swiss Media Association.
