Gentle relaunch for Tele Südostschweiz
Tele Südostschweiz is giving its look a fresh new look. This Wednesday, February 22, 2012, the revamped visual identity will go on the air.
The in-house designers worked on the new look for around six months in collaboration with the TV production company SO Emotion, as detailed in a press release. Dozens of new advertising bumpers and program tips were animated and set to music. Their motto is: Elements from the mountain world. Hissing fog, rumbling landslides and spraying water fountains run through the graphic elements.
All countdown animations, which show when the next program will appear, have also been revised. Not only have they been visually and acoustically spiced up, the texts are also new: "The weather follows" doesn't really whet the appetite for more. For this reason, a total of over 100 new information texts have been created for each program, which are displayed alternately before the broadcast. One example: "It's going to be bright and beautiful... when weather presenter Andrea Berry appears on screen. We can't do anything about the rest of the forecast". Additional music was created for each countdown animation, based on the program's signet. Over 20 pieces of music had to be rearranged for this.
The appearance of the weather and news programs has been slightly adapted. In particular, more space has been given to the background images, the so-called 'macros', in the news.
TSO new on Wilmaa.com
TSO is also the first licensed regional broadcaster to be available on Wilmaa.com. The news for the cantons of Graubünden and Glarus as well as all other broadcasts can now be followed live anywhere on the internet. In the course of the year, the revised homepage will also go live, and work is already underway on an app.
