Sunrise dresses Cobra streetcar
Starting February 17, 2012, Sunrise will put a tram fully branded with the company’s «look and feel» on Zurich’s tram tracks. The tram will serve as a brand ambassador for one year.
VBZ has approved five of its current Cobra streetcars for a complete livery, Sunrise wrote in a press release on Thursday. Sunrise has seized the unique opportunity for an unconventional appearance on the streetcar track as the only telecommunications provider in Switzerland and branded a "Züri-Tram" completely in the Sunrise world.
The streetcar will be on Zurich's streetcar tracks for a whole year as a brand ambassador for Sunrise, according to the press release. It will be integrated into the regular transport operations of the VBZ network on various routes. The Sunrise streetcar is dressed in the company colors both inside and out. Passengers will be informed about new products, promotions and other news from the Sunrise world on six permanently installed screens. The screens in the streetcar also show the specially produced making-of film, which documents the transformation of the ordinary VBZ streetcar into the colorful Sunrise streetcar.
