Axel Springer: Magazine for good style launched
On March 26, 2010, "First - The magazine for good style" will be published for the first time. The 68-page publication will be enclosed with the business titles Bilanz and Handelszeitung published by Axel Springer Switzerland and the PME Magazine published in French-speaking Switzerland.
First will be published four times a year with a circulation of 130,000 copies. The magazine is a joint production of the Zurich and Geneva offices of Axel Springer Switzerland. Olivier Toublan, Editor-in-Chief of PME Magazine and Private Banking, is responsible for the editorial management. The advertising manager is Sandra Bruderer, Advertising Market Manager Bilanz.
Ralph Büchi, CEO of Axel Springer Switzerland, was quoted in a press release on Tuesday as saying that First is the publisher's response to its readers' need for inspiration for high-quality consumption and enjoyment. The content of each issue follows a theme. The first issue presents various trends, including from the areas of fashion, watches, cars and society. The other issues will focus on "Avantgarde", "Classic" and "Surprise".
Ralph Büchi, CEO of Axel Springer Switzerland, was quoted in a press release on Tuesday as saying that First is the publisher's response to its readers' need for inspiration for high-quality consumption and enjoyment. The content of each issue follows a theme. The first issue presents various trends, including from the areas of fashion, watches, cars and society. The other issues will focus on "Avantgarde", "Classic" and "Surprise".
