Last but not least: Mafia-style marketing attack
Like the game, like the advertising. This motto was followed by a US advertising agency that created a marketing campaign for Mafia Wars - Las Vegas. To promote the online game, the advertisers scattered fake dollar bills around San Francisco on a grand scale.
25,000 fake dollar bills were lying around on the sidewalks of San Francisco. They were provided with a link to the game's website. Passers-by were probably delighted - at least for a moment. However, the city prosecutor's office had little sympathy for the action. It now intends to aggressively pursue all available legal action against the manufacturer Zynga and the illegal marketing measure. The advertising agency responsible has stated that it regrets any inconvenience caused by the advertising and is working with the city to "solve the problem" - whatever that may mean. After all, the flowers are already in circulation.
