Swiss Marketing Day with many celebrities
Why should you attend Swiss Marketing Day? Because 1,000 people from across the industry—from all sectors and at all levels—gather there to network, say some. Because the speakers open up new perspectives for the audience and surprise them with their ideas and experiences, say others. That’s why everyone is gathering again this year on March 6 at the KKL Luzern when the Swiss Marketing Day opens its doors. This year’s theme is «Doers, Power, and Markets.».
How do market innovations work? How do you create your own market? These questions are answered by prominent movers and shakers. They create markets that never existed before. And they extend the power of products and services to these new markets. Six renowned speakers will take a closer look at these questions and share their successes with the audience.
The spirit of sport
Lord Sebastian Coe's life reads like a Hollywood movie: as an athlete, he set eight world records for the middle distance. From 1992 to 1997, he campaigned for the Conservative Party in the British Parliament. His crowning achievement was bringing the 2012 Summer Olympics to London. An event of this magnitude opens up new sources of economic revenue. Coe explains how a new mega market is being created with marketing and know-how.
From market driven to market driving
Professor Nirmalya Kumar has defined the perspectives of market orientation. The leading strategist and marketing expert explains how to become a driving force instead of being driven by the market. He illustrates his explanations with examples, videos from the world of consumer goods, services and business marketing.
About learning, living and enjoying
"Moral feelings. Why we act differently than we think." Dr. Richard David Precht will be speaking and philosophizing about this at the Swiss Marketing Day. He will reveal how to learn, live, enjoy and protect children from attention hogs. These speakers will also explore the secrets of (successful) living: Prof. Dr. Claus Hipp, who has developed the HiPP brand into a leading manufacturer of baby food. Philipp Justus, CEO of zanox, will guide the audience through the electronic jungle and show that not all online is the same. And as punctual as a Swiss watch, Jean-Claude Biver, CEO of Hublot SA, answers questions from presenter Susanne Wille.
The trophy
Who will receive the coveted Marketing Trophy this year? So far, only the jury, which awards prizes to marketing projects in the categories of small, medium-sized and large companies, non-profit organizations and a gold winner, knows. With Niina Eschmann, Sabina Furler and Christine Hallier Willi, three women have joined the expert jury.
Further information and tickets at: www.marketingtag.ch
