Media Focus: Advertising print only minimally down on previous year
In January 2012, advertising spending totaled 326.4 million francs, slightly lower than the previous year. However, the «Vehicles» sector—which accounted for the largest share of advertising spending—posted a 10.8 percent increase compared with the previous year.
With an increase in advertising pressure of just under 11 percent year-on-year (+4.1 million Swiss francs), the vehicles sector got off to a cold start, so to speak, in January 2012, Media Focus said in a statement. As can be seen in the list of the top 10 products, two car brands - the "smart PKW (neu) Leasing" and the Opel Corsa - made it among the most advertised products of the month. Both brands attracted with special offers.
Looking at the advertising volume in January 2012, one could say that the "Pharma + Health" sector was slightly ailing in terms of advertising behavior, or perhaps still in hibernation. Compared to the previous year, the gross advertising volume at the beginning of the year was reduced by 23.7 percent to 12.1 million Swiss francs (-3.8 million Swiss francs). The "OTC Pharma Products" division reduced its advertising print in January 2012 by 3.6 million Swiss francs year-on-year (-29.2 percent) and reported a volume of around 8.8 million Swiss francs. "Cough and cold remedies" and "Combination and multivitamin preparations" were advertised significantly less intensively this January. The "cold and flu remedies" segment, on the other hand, manifested itself as the most important segment within the "OTC pharmaceutical products" product group, with an advertising volume of CHF 1.8 million (+7.4 percent).
