By Heart: Campaign created for Paul Kehl
By Heart designs Paul Kehl’s seasonal campaigns. Under the title «Swiss Sports Club,» the current collection is presented season after season within a masculine sports theme; this spring, it’s set in a biker-themed world with a subtle vintage appeal.
Images were produced for a new brand booklet, but also a video of several minutes, which will find its use at the POS and on various online platforms. The Paul Kehl brand will thus step up another gear in the coming season.
Responsible at PKZ Burger-Kehl & Co: Ph. Olivier Burger (owner), Simone Schäfer (communications manager), Nadine Pless (communications planner). Responsible at By Heart: Hans Siegwart (CD), Markus Bircher (Strategy/Text), Nonda Coutsikos (AD), Natascha Breu (Realization), Misha Gambetta (Account Direction). Photo: Romeo Mori. Litho: RTK, Kloten. Video: Simon Jaquemet. Media: Thomas Rüttimann, Zip Media.
