AY&R: Visiting dinosaur country with Danone
Advico Young & Rubicam produced a 2D and 3D computer-animated TV commercial for Danone. The commercial features the dinosaur mascot Danonino to promote a new collectible campaign.
There are currently trading cards on Danone quark packs showing various dinosaurs with a dark thermal dot. If you press on it with your thumb, the dot disappears and you can see what the respective dinosaur likes to eat underneath. The TV commercial from Advico Young & Rubicam now demonstrates how the cards work.
The TV commercial will be broadcast until March 7. The main target group is 3 to 7-year-old children.
The TV commercial will be broadcast until March 7. The main target group is 3 to 7-year-old children.
Responsible at Danone: David Willems (Marketing Director), Regina Schläpfer (Senior Brand Manager Activia Switzerland), Dieter Fotino (Junior Brand Manager Switzerland). Responsible at Advico Young & Rubicam: Dominik Oberwiler (CD/AD), Andi Portmann (conceptioner/lyricist), Laurie Morard (graphics) Pablo Koerfer, Julia Kull (consulting), Cem van der Schaar (agency producer), Uli Scheper (executive producer brand film), sound (Jingle Jungle).
