Publicis: New campaign created for Orange
The agency Publicis has realized a campaign for Orange, which is to make known that you can call abroad cheaply with Orange.
Gone are the days when you had to use the fixed network at home to make an international call for cost reasons, Publicis writes in a statement. With Orange, it is now possible to make cheap calls from Switzerland to numerous cities within and outside Europe. To communicate this, the agency has developed a concept that combines Swiss cities with foreign city names. In this way, new city names are created that reflect the connection from Switzerland to foreign countries. The combination of city names is geared to the nationality that is most strongly represented in the respective region. For example, a particularly large number of Germans live in the Zurich area. The headline "Zürichamburg" is intended to address this target group directly.
The campaign will run from February 13, 2012 on billboards, eAds, online and at POS. In print, ads will appear in Turkish.
Responsible at Orange: Andrea Rutishauser (Director Marketing Communications); Martin Zehnder (Advertising Manager); Caroline Spörri (Project Manager Communication), Sabine Kuszli (Online & Customer Communication Manager), Jiri Kral (Online Communication Manager), Sven Jasper (POS & Trade Manager). Responsible at Publicis: Peter Rettinghausen (CD), Tom Kees, Nicolo Giunta (AD), Marianne Zweifel (text), Gabriel Bodmer, Monika Leu, Michael Ottinger (consulting). Responsible at Blue Spirit: Susan Bosshard (consulting), Enrico Bachmann (CD). Responsible at Webguerillas: Jessica Kayser (Consulting), Christian Caroli (CD). Responsible at Mediaxis-MPG: Thomas Koller (Media Planning).
