BSSM: Campaign created for BLT
At BLT Baselland Transport, a public transportation company in northwestern Switzerland, passengers will be able to surf the web on the free BLT Free Net starting February 10, 2012. The campaign was created by BSSM.
BLT has commissioned the BSSM advertising agency to promote the new WLAN service. The advertisers from Basel are responsible for the development of the brand and the entire communication. The campaign was launched these days.
Responsible at BLT Baselland Transport: Reto Meister (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Hannes Müller (text), ; Daniel Bard (AD), Claudia Paganini, Roger Berthoud (consulting). Image/Litho: Detail.
