Publimedia launches mobile advertising initiative
Publimedia is launching the «Mobile-too Initiative.» The goal of the initiative is to complement traditional print and online campaigns with mobile applications such as mobile display, performance advertising, and mobile search engine advertising.
Switzerland has a very high penetration of smartphones and tablets compared to Europe, writes Publimedia, the key account unit of Publigroupe and Publicitas, in a press release. Switzerland is also one of the leaders in the use of apps. Advertising presence - in the right place at the right time - has therefore become significantly more important than the advertising environment. Publimedia is picking up on this trend with the "Mobile-too-Initiative" and is pushing to supplement existing traditional print and online campaigns with mobile display, performance advertising and mobile SEA.
