Marketing Trophy: Voting for Audience Award underway

The Marketing Trophy is awarded annually by Swiss Marketing, the largest professional organization for marketing and sales in Switzerland. The projects must be sustainable, innovative and already successfully implemented. An eleven-member interdisciplinary jury of experts headed by Marco Bernasconi, CEO of Wemf, has confirmed the ten nominations.

> To the voting for the audience award

Projects can be submitted by all companies, NPO's and institutions. The jury will judge marketing achievements in four categories: Small, medium and large companies as well as non-profit organizations. At the Swiss Marketing Day on March 6, 2012, a gold winner will be awarded in each category. Since 2011, agencies involved in the projects have also been honored. In addition, a special prize and an audience award will be presented.

The special award honors projects that stand out for their outstanding ideas or innovative sub-aspects but do not fully comply with the strict rules of the Marketing Trophy. Nevertheless, they are worthy of promotion and deserve media attention. Unlike the Marketing Trophy, the Special Award is not tied to individual categories.

The Swiss Marketing Day 2012 runs under the motto "Makers, Power and Markets". How do you create your own market? How do existing, competitive markets develop further? How can the target market mix be improved?

Categories and Nominees:

A. Large enterprises
Ringier Print Adligenswil with the "We make newspaper" project;
Coop Cooperative with the "Hello Family Club" project;
British American Tobacco Switzerland SA/KENT with the "KENT Switch" project.

B. Medium-sized companies
BMW (Switzerland), Mini Switzerland with the project "Launch MINI Coupé;
Polaroid Eyewear with the project "Polaroid Best Under The Sun (B.U.T.S.);
Mammut Sports Group with the "Mammut 2.0" project.

B. Small business category
Regio Fair Agrovision Zentralschweiz with the project "RegioFair Zentralschweiz";
Zurich Chamber Orchestra (ZKO) with the project "Great Feelings".

C Non-profit organizations
Swisscable - Association for Communication Networks with the project "Your Cable Network - The Network of Unlimited Possibilities".

D Special price
The special award is not tied to the categories and honors projects that stand out for their outstanding ideas or innovative sub-aspects, but are not fully subject to the strict rules of the Marketing Trophy.

The jury

Marco Bernasconi
Jury President and Member since 2003 / Managing Director Wemf AG für Werbemedienforschung

Frank Bodin
Jury member since 2007 / Advertiser of the Year 2009 / Chairman & CEO of Euro RSCG Group Switzerland / Jury Chairman ADC (Art Directors Club Switzerland)

Michael Domenghino
Jury member since 2000 / Professor, lecturer at the University of Applied Sciences Northwestern Switzerland,
Olten

Niina Eschmann
Jury member since 2011 / Head of Brand Management/Sponsorship/Advertising Axpo Holding

Sabina Furler
Jury member since 2011 / Chief Executive Officer Beldona

Christine Hallier Willi
Jury member since 2011 / ZHAW School of Management an Law,Lecturer in Marketing

Roger Harlacher
Jury member since 2008 / Director Marketing and Sales doubts Pomy-Chips AG /
President SWA (Swiss Association of Advertisers)

Marcel Kohler
Jury member since 2009 / Managing Director 20minuten

Peter E. Naegeli
Jury member since 2006 / President of the Board of Directors of Abegglen Management Consultants

Christoph Theler
Jury member since 2007 /Head of Category Management B+H, Coop

Sven Reinecke
Jury member since 2009 / University of St. Gallen (HSG), Institute for Marketing Director