Doodle and Search.ch establish advertising network
The online scheduling tool Doodle and the directory and service portal Search.ch are combining their display advertising on the Swiss Services Network.
The network achieved a net reach of 40.5 percent, according to a statement on Thursday; this corresponds to 3.67 million unique clients (Net-Metrix Audit January 2012). This is due to the large user numbers of the two leading web services with a low user overlap.
The launch of the joint network is a further step in the collaboration between Doodle and Search.ch, the statement continues. Since October 2011, Swiss Doodle users have benefited from extended location features such as timetables, route planners and the local weather, while for Search.ch users, Doodle's appointment planner has been integrated directly into the platform.
Advertising in the Swiss Services Network can now be placed directly with Doodle and Search.ch be booked.
