JvM/Limmat: Subjects created for Handelszeitung
The Handelszeitung is launching its new advertising campaign on Thursday, February 9, 2012. In various cartoons developed by the Jung von Matt agency, the key journalistic features of Switzerland's largest business newspaper are brought to life.
This includes a clear opinion, well-founded, unsparing analyses and background reports, investigative journalism or, in short, "Economy from AAA to Z", Axel Springer Switzerland said in a press release. This campaign will also be used to advertise the SME themed supplements that appear weekly in the Handelszeitung. The advertising motifs appear in Axel Springer Switzerland's media brands as well as in other print and online publications.
