Draft/Lowe Group: Roberto Arias succeeds Rolf Jeger
Roberto Arias will take over as Client Service Director of the agency Draftfcb/Lowe Group’s BMW/Mini consulting team effective February 1, 2012, and will become a member of the executive board.
Roberto Arias is a proven specialist in marketing communications with many years of management experience on both the client and agency side, according to a press release issued on Tuesday. The previous Client Service Director at BMW/Mini, Rolf Jeger, is leaving the agency after more than ten years to take up a new challenge in his home country.
