Maxomedia: First fully painted streetcar on the road in the VBZ network
Since Thursday, February 2, 2012, the first fully painted Cobra streetcar has been operating on the Zurich public transport network (VBZ).
In addition to the estimated 10 million streetcar passengers a year in the city of Zurich, this also gives the online bank Swissquote, which was staged by its lead agency Maxomedia, publicity beyond the canton's borders, writes Maxomedia in a press release.
Anyone riding the streetcar during this year will be shown the current stock market prices live on an LED display and will receive additional information about the bank's activities on streetcar hangers, prints, floor stickers and brochures, as the story continues. Each section of the streetcar represents one of the bank's areas of activity. In the rearmost part of the streetcar, passengers can travel in a relaxed atmosphere with their finger on the pulse of the markets. These seats are dedicated to the Swissquote Lounge, which is available in Zurich and Berne.
The streetcar was realized in collaboration with Christinger und Partner, Schlieren (production), Livesystems, Belp (technology, LED display), Outbòx, Liebefeld (advertising material), VBZ (Zurich transport authority).
