Hipeak BTL realigns itself
Hipeak BTL is hitting the ground running with new offices, new employees, and many new clients. Having started a year ago as a two-person team, the boutique agency—which specializes in events, guerrilla campaigns, viral marketing, and new media—now employs nine people.
In addition to Philip Eggenberger and Linus Eidenbenz, a third partner, Daniel Rasumowsky, joined the team in summer 2011, as the agency writes in a press release on Tuesday. The team has been expanded from two to around eight full-time positions in the last twelve months. The team has been strengthened in the areas of campaign planning, publishing and graphics in particular. Among others, Oliver Scherrer (previously a consultant at Goal) and Devika Hasler (previously Junior Art Director at Wirz Werbung) have been hired as new employees.
The agency also reports new clients. The cab start-up Mytaxi, the IT group Asus, the fashion chain Mexx and the Swiss Brewers Association have already been acquired as new clients for 2012. Further major projects in the areas of events, hospitality, viral marketing and new media are being implemented with established clients such as Microsoft, Red Bull, Diesel, Nike and Feldschlösschen.
Hipeak BTL emerged a year ago as an independent below-the-line communications agency from the event agency Hipea, which was founded in 2006. With the move from the old premises and the legal separation last year, the strategic realignment is now complete.
