The Rainmaker Corporation: Global calendar key visual for Agility

The dragon shape of the Agility logo is created from the light trails of the vehicles on a highway interchange. The idea is intended to convey what characterizes the company - leadership and dynamism in logistics. The bird's eye view headline is a variation on the communication platform already used at trade fairs: "Welcome to more agility in logistics". According to the press release, the motif is suitable for the large planners, desk, wall, three-month and four-month calendars that are widely used in the logistics industry.

Responsible at Agility: Holger Altvater. Responsible for creation: Strategy/consulting: Daniel Seiler, The Rainmaker Corporation. Text/concept: Ueli Bleuler, (music & text: Ueli Bleuler). Art direction/concept: Frank Bernhardt and Matthias Pauwels, Continue. Image editing: Pascal Stöckli.