Neo-Angin with new campaign from BSSM
Doetsch Grether continues to rely on the expertise of the BSSM advertising agency. The Basel-based agency has developed a campaign for Neo-Angin that is currently running throughout Switzerland.
The campaign includes ads in specialty stores and general-interest publications, posters, public transportation ads, and online advertising. The message, «Neo-Angin helps with sore throats,» was dramatized with a red scarf to symbolically illustrate how relieving these antibiotic-free sore throat tablets are.
Responsible at Doetsch Grether: Karin Joss (Overall Responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Hannes Müller (Copywriter), Daniel Bard (Art Director), Claudia Paganini (Consultant). Photo: Tobias R. Dürring.
