Seed: Stepping into the ring for Swiss Life
The Seed agency has developed and produced an advertising film for Swiss Life. The main protagonist is a boxer who symbolizes the company.
A boxer suffers a heavy defeat. Was he underprepared? Did he underestimate his opponent? Did he rest on his laurels? The decisive factor is that he doesn't give up, gets up again, trains hard and returns to the ring with renewed courage. Seed developed and realized this story for Swiss Life. The boxer stands for Swiss Life, which embarked on a comprehensive change process within the Group last year. All internal kick-off events throughout Europe were opened with the film in January 2010. The CEO's subsequent speech also made use of the boxer metaphor.
As general contractor, Seed developed the concept, wrote the script and realized the film.
> About the film
As general contractor, Seed developed the concept, wrote the script and realized the film.
> About the film
