Basler Spatz newspaper in a new look
Die in Basel und der Grossregion Nordwestschweiz monatlich erscheinende Gratiszeitung Spatz-Zeitung ist das erste Mal in neuer Aufmachung auf den Markt gekommen.
The magazine has a circulation of over 250,000 copies and is distributed to all households. "We want to rapidly develop Spatz, which was founded 28 years ago, into a modern monthly magazine in tabloid format," says Dominique Hiltbrunner, Chairman of the Board of Publitex, which publishes the magazine.
The first issue of the new concept, which has just been published, gives a first impression of where the journey is heading. The layout impresses with its generosity and modernity; the articles are written by prominent journalists. The cover story, for example, was written by award-winning Zurich author Daniele Muscionico. The title of the article: "Immer Somm-Tag - BaZ boss Markus Somm: Ein Psychogramm" From the next issue, Zurich media columnist Kurt W. Zimmermann will also be taking a monthly look at the media city of Basel with his characteristic sharp pen.
